GoTrendier (Mexico)

GoTrendier (Mexico): Revolutionizing the Fashion Industry with a Sustainable Twist

In the ever-evolving world of fashion, GoTrendier, a Mexican-based secondhand clothing resale platform, has emerged as a trailblazer, revolutionizing the way we consume and dispose of clothing. Founded in 2015 by Spanish entrepreneur David Garzon and his team, GoTrendier has capitalized on the vast opportunities presented by the Latin American market, specifically targeting the growing demand for sustainable and eco-friendly fashion alternatives.

The platform, initially named Trendier, launched its operations in Mexico in 2016 and quickly gained popularity, amassing over 200,000 users within its first year. This rapid growth was further accelerated in 2017, when GoTrendier secured a 1 million euro investment from European investors, paving its way into the Colombian market. Since then, it has expanded its footprint across multiple Latin American countries, solidifying its position as a leading player in the secondhand clothing industry.

GoTrendier's success lies in its unique approach to fashion resale. The platform is tailored specifically for female users, with a pink-themed interface and a dedicated section for women's clothing (recently expanded to include a children's section). Registration is seamless, allowing users to access all features with ease. Sellers are required to provide RFC tax numbers, INE identification numbers, and phone numbers for payment purposes, and they can list their gently used women's clothing, accessories, shoes, and children's wear for free, with a commission of 20% of the sale price plus 9 pesos and value-added tax.

The platform's popularity is evident in its impressive user base, which has grown to over 9.1 million registered users. With daily transactions of around 30,000, GoTrendier has established itself as a go-to destination for fashion-conscious individuals seeking sustainable and affordable fashion options. Its popularity is further reflected in its ranking as the 57th most downloaded app in the App Store and Google Play Store in Mexico.

The growth of GoTrendier is in line with the global trend towards a more sustainable fashion industry. According to recent statistics, the global secondhand clothing market reached nearly $119 billion in 2022, representing a 24% increase from 2021 and triple the growth rate of the traditional clothing market. The North American region, including the United States, Mexico, and Canada, is leading this growth, with a growth rate eight times faster than the traditional clothing market.

GoTrendier's mission is to make secondhand clothing the first choice for Mexican consumers. By promoting the circular economy and secondhand clothing sales, the platform aims to reduce the environmental impact of the textile industry and encourage more sustainable consumption patterns. By extending the lifecycle of clothing through reuse, GoTrendier contributes to reducing waste generation and protecting natural resources, paving the way for a greener and more conscious future.

The platform's success has also been fueled by the changing consumer preferences, particularly among the Z-generation, who are increasingly embracing circular and green consumption concepts. As this generation matures and becomes the dominant consumer force, the fashion industry is poised to undergo a true revolution, with circular wardrobes and the buying and selling of secondhand clothing becoming the norm for over half of consumers.

In conclusion, GoTrendier is not just a platform for buying and selling secondhand clothing; it is a revolution in the fashion industry, challenging traditional consumption patterns and promoting a more sustainable future. As the platform continues to expand its operations and influence, it is poised to become a leading voice in the global movement towards a greener and more responsible fashion industry.